Viyella the classic womenswear company that fell into administration last month has been acquired by rival austin reed in a deal that will save up to 250 jobs.
Adobo seasoning chicken. Viyella had about 450 employees when it went into administration on 7 january. Austin reed the smart clothing retailer has bought 225 year old womens wear chain viyella out of administration. The austin reed group acquires heritage brand viyella 2011. Austin reed will cut around half of viyellas workforce the clothing retailer austin reed has agreed to buy womenswear company viyella from its administrators safeguarding about 230 jobs.
The austin reed group comprises four core businesses austin reed cc the new name for country casuals viyella and international licensing and was listed on the london stock exchange from 1920 until january 2007 when it returned to private ownership. Austin reed is returning to the high street seven months after the tailoring specialist collapsed into administration with the loss of 1000 jobsthe retail chains 120 stores closed in june. Austin reed snaps up viyella. Clothing chain austin reed is rescuing collapsed british ladieswear manufacturer and retailer viyella saving 230 jobs its administrators said on friday.
Austin reed moves from the original 103 113 regent street store to the opposite side 100 regent street a film is produced to mark the occasion 2015. This guide is intended to help any temporary garment technologists find their way through the austin reedviyella garment fitting sessions and the writing up of the fit comments afterwards. Austin reed is mentioned by captain peacock on the british situation comedy are you being servedcast member john inman had worked at austin reed as a tie clerk in the early 1950s. For all enquiries please call us on 01799 522159 or send us an email click here.
Closes 31 of its worst performing stores. The process is made more difficult because the previous garment technologist did not keep lever arch files with individual plastic envelopes containing printed off specs. In 2009 the upmarket retailer austin reed agreed to buy viyella for an undisclosed sum.